Data communication is the transfer of data from one device to the next through a transmission medium. It can be done via wired media such as coaxial or twisted pair wire cable, or wireless mediums such as radio waves or optical fibers. The data must be encoded, encapsulated, and transmitted by the sending device before being decoded and encapsulated at the receiver device. This process is similar in nature to the transmission of analog signals, but it is more complex and focuses on binary data (1s & 0s).
To boost efficiency within an organization, companies are using data communication to share information more effectively with dispersed users. To make sure that inventory is aligned with demand and cut down on waste, an automotive manufacturer was required to relay data to 6’000 untrained spare parts dealers scattered. This required communication via an internet network that wasn’t optimized for data communication and an app for mobile devices that was difficult to navigate for novice users.
Effective data communication begins with understanding your audience and how they perceive the data. It involves creating visuals that help tell the story, providing context, and communicating information in a clear and concise manner. It also involves tailoring content to the individual audiences according to their levels of hierarchy, technical expertise and interest level. It also means pushing the boundaries of creativity to make data communication more memorable and memorable.
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